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Case Study:

First Internet Bank Annual Report

 

Case Study:

First Internet Bank Annual Report

 

First Internet Bank – the first FDIC-insured institution to operate completely online – opened its symbolic doors (since they don’t have any) over twenty-five years ago. Since then, the branchless-banking model they employ has resulted in significant growth to the tune of over $5 billion in assets.

When Black & White was asked to help articulate the bank’s unique story, we burned our traditional banking playbook and climbed into their cultural headspace – where bricks and mortar don’t encumber the banking experience.

Thematically, we positioned First Internet Bank in the space they own...

Given the bank’s online business model, a fully interactive, digital report was developed to reinforce the company’s brand.

The report copy reflects and extends the bank’s brand voice.

“At First Internet Bank, we take pride in the entrepreneurial spirit that reimagined the traditional banking model. Black & White approached our annual report with the same passion, creating truly unique segments that captured the essence of our brand, from an idea our founder pondered at his kitchen table to the online bank that today serves customers nationwide.”

 

Nick Simulia – Vice President, Marketing, First Internet Bank

BLACK & WHITE SERVICES:

 

Concept • Design • Web Development • Copy Writing

 

 

To learn how Black & White can help tell your story, drop us a line.

502.326.9112
info@blackandwhite.com