Case Study:

Farmer Mac Annual Report

Case Study:

Farmer Mac Annual Report

Chartered by Congress, Farmer Mac’s mission is to help improve the financial strength of America’s rural and agricultural communities.

So when Black & White was approached to help tell their story to the investment community, we made hay while the sun was shining.

Our first priority was to create a theme for the report reflective of their unique position in the marketplace...

To help communicate the positive impact Farmer Mac’s products and services have on rural America, we employed photos of ag scenes and supporting graphic data.

Farmer Mac’s strength lies in its diverse customer base and product offerings which allow them to underwrite transactions that range from as little as $20K to over $1B, regardless of market conditions.

Through infographics, we helped visually and more clearly emphasize Farmer Mac’s broad portfolio of commodities, diverse customer base and national reach.

Black & White also helped craft the copy throughout the report to ensure design and messaging continuity.

“We take great pride in the story behind our brand and how we convey that to our customers, employees and shareowners alike. In working with Black & White, we’ve found a partner who understands our unique place in the market and how to best articulate and capture that story in a visually interesting way that resonates with our audience.”

Megan Pelaez – Director of Communications, Farmer Mac, Washington, D.C.

BLACK & WHITE SERVICES:

Concept • Design • Infographics • Copy Writing and Editing • Theme and Messaging Development • Print Management • Interactive PDF

Learn more about Black & White’s annual
report work on our website

Or

To learn how Black & White can help tell your story, drop us a line.

502.326.9112
info@blackandwhite.com