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Case Study:

Big Rivers Website Design

 

Case Study:

Big Rivers Website Design

 

As the electric provider to over 120,000 homes and businesses across western Kentucky, Big Rivers’ customers depend on it to power their lives.

When Big Rivers decided to reimagine its website, Black & White was selected to energize the cooperative’s digital presence.

We began our discovery process with a site audit, SEO audit, peer-group analysis, and client interviews, uncovering the strengths and weaknesses of the existing site and establishing our performance benchmarks.

By developing user personas, we helped shape our design approach to better meet stakeholder needs and behaviors while mitigating user frustrations.

Once the content was fully considered, wireframes were built to convey the site’s functionality in advance of color or design application.

Mood boards were then created to properly capture Big Rivers’ new brand and to provide the client a collaborative hand in the site’s design.

Designs of unique pages were developed based on the selected mood board which considered all user platforms from mobile devices to full-screen desktops.

Based on client feedback, experience and expectations, we determined the ideal path for site development was Zurb Foundation. We also integrated Surreal CMS for easy website editing at the client level, post-launch.

Black & White provided tutorials (along with customized “how-to” videos) to help Big Rivers take control of the site content post-launch.

Today, Big Rivers new site better communicates its positive impact on local communities and serves as a dynamic platform for customers and stakeholders alike to learn more about the company’s footprint, offerings, regulatory issues, and career opportunities.

BLACK & WHITE SERVICES:

 

Web Consulting • Web Design • Web Development • SEO • CMS • Hosting • Analytics • Accessibility • Site Maintenance

 

 

To learn how Black & White can help tell your story, drop us a line.

502.326.9112
info@blackandwhite.com