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Big Ass Fans

Marketing Campaign

Big Ass Fans

Marketing Campaign

Big Ass Fans is the world’s premier manufacturer and marketer of high-volume, low-speed fans.

When they designed a new line of fans to better serve the more aesthetically conscious commercial markets, they turned to Black & White to help tell the story.

So, we pulled our heads out of our asses to deliver something that could live up to a name like that.

By creating targeted messaging for each of their vertical markets, we more effectively provided relevant information on how these massive fans can help improve their customer segments’ specific environments.

From print advertising and direct mail to email campaigns and digital advertising, Black & White used humor to grab the viewers’ attention and drive home the specific benefits of the fans.

Each communication included tracking codes, calls-to-action and web forms to effectively drive customer response and measure performance.

BLACK & WHITE SERVICES:

Concept • Strategy • Brand Identity • Creative • Design • Messaging • Video

To see how Black & White can help capture your brand, drop us a line.

502.326.9112
info@blackandwhite.com