Verso Safety Branding

To drive home the importance of safety to Verso’s valued employees, the paper manufacturer selected Black & White to create a safety branding campaign. The campaign helped increase safety awareness within the company. As part of the campaign we developed “Safety Do-Rights”, ten specific principles that help ensure a safer workplace. Each “Do-Right” includes unique colors and illustrations to reinforce the messaging. We created a video to introduce the new safety brand and the ten “Do-Rights” to all Verso employees via email and their intranet. We also produced environmental graphics that are prominently displayed throughout each Verso facility as a consistent safety reminder to employees. The bright colors provide significant contrast in the manufacturing environment for maximum impact. Editable presentation templates were also developed for the mill safety directors to lead safety meetings.