Valvoline Safety Pledge

Black & White was asked to create a platform to help boost safety awareness at the iconic American brand, Valvoline. We developed a digital solution to provide interactivity and easy access to maximize participation with their employees across the globe. Each June is safety month at Valvoline, so we launched the web-based campaign in late May through email, digital, and print communications. At the end of June, we had accumulates over 1000 virtual signatures from Valvoline employees who could track the company’s progress in real time.