Farmer Mac Code of Conduct

To reinforce the ethical and moral principles upon which Farmer Mac was built, Black & White helped illuminate those values in a new Code of Conduct for its employees across the country. We collaborated closely with the client to develop a content and messaging plan that carefully balanced that need to instill a set of core values while maintaining an encouraging and constructive voice. We created several formats of the Code including a printed booklet, an interactive PDF, and desk-size reference collateral for employees to easily access in the workplace.