As Kentuckiana’s premier painting contractor, Whitehouse Painting had an established brand identity that enjoyed considerable equity in the market that spanned generations. Over time, the owner recognized that the brand - which had been established decades ago - needed to be refreshed in order to remain reflective of the quality craftsmanship with which the company had become synonymous. The new brand retains a close connection with the original mark, yet carefully replaces the dated qualities with more contemporary and stylized treatments. The brand is applied across web properties, digital presentations, social media and print collateral.
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