Norton Healthcare Campaign Branding

Overview

From the life-giving and life-saving healthcare advancements to the warmth and compassion of its caregivers, Norton Healthcare is more than a hospital, but a place where magic happens. As the healthcare concern embarked on an ambitious capital campaign, Black & White developed a name for the campaign – Just Imagine – to evoke the positive impact that world-class healthcare can have on our community. We also created the visual branding to support the campaign across digital, print and environmental media.