Norton Healthcare Campaign Branding

Overview

From the life-giving and life-saving healthcare advancements to the warmth and compassion of its caregivers, Norton Healthcare is more than a hospital, but a place where magic happens. As the healthcare concern embarked on an ambitious capital campaign, Black & White developed a name – Just Imagine – to evoke the positive impact that world-class healthcare can have on our community. We then created the visual brand and all of the digital, print and environmental media to support the campaign. Today, the campaign has nearly achieved its $200 million goal well in advance of expectations.