As one of the largest label manufacturers in the world, Multi-Color endeavored to establish a new branding campaign to overhaul the design of its entire communications and marketing collateral. With an established logo that was immoveable, Black & White was charged with creating an extension of the brand that would provide a refreshed appearance while minimizing the prominence of the existing corporate identity. We developed a new color palette, font, brand voice, and iconography to help distinguish and contemporize the company and better reflect the beauty of Multi-Color’s printing work for well-known consumer brands people interact with every day.
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