When Kimball Electronics spun off from Kimball International, the newly formed company needed a stand-alone identity that still retained some of components and likeness of the visual equity it had established through the parent company. With over $1 billion in annual revenues and operations across the globe, the new brand identity would have far reaching applications and much was at stake. Black & White worked in concert with the executive and marketing teams at Kimball Electronics to create and unveil the new brand across all corporate communications platforms from stationery to web to environmental graphics. A brand standards manual was developed to help guide the future use of the brand within a systematic, yet flexible, space.
To see how Black & White can help tell your story, drop us a line.
