JRA Architects, one of the premier architectural firms in the region, approached Black & White to elevate the company’s brand which was last refreshed over 30 years ago. We assessed peer regional and national architectural brands to determine how to best place JRA in a differentiated position from a visual and voice perspective. Black & White created the new brand, stationery system, and an accompanying standards manual, redesigned the website and marketing collateral, and filmed new videos as platforms to promote the firm’s new identity.
New Identity
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