The visual brand created for The Glenview Trust Company captures the company’s unique and elevated position in the region’s wealth management space by evoking a sense of elegance, strength and permanence. The brand’s tone is encapsulated in the wordmark which is visually influenced by historic typographic identities - those that convey longevity and legacy – and meant to elicit the feeling of an heirloom. The color palette is a set of rich but select neutrals that combine in distinctive ways. The adoption of “Enriching Life” as an identifier for the organization complements the visual brand attributes and helps reinforce Glenview Trust’s important role in enhancing and preserving client wealth.
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