Big Rivers Corporation
Big Rivers is a generation and transmission cooperative providing wholesale electric power and services to 120,000 homes, farms and businesses across 22 counties in western Kentucky. When Black & White was approached to create a new brand identity for the company, our discovery process uncovered the enduring foundational characteristics of Big Rivers. The new visual brand has been updated to reflect a more modern, innovative and tech-forward company. The typeface Nassim Latin was selected for Big Rivers to convey modernity and approachability. The new brand employs an updated color palette—one that evokes our electric roots, our quest for innovation, and our employees’ vibrant approach to work. While the symbolic sun and river have been retained from our previous mark, the addition of a second “waterway” ties back to our historical connection with the Green River.
