Review reports of companies you admire and determine what could work for you.
Make room in your budget for an interactive web version (PDFs don’t count).
Start earlier this year, you’ll be thankful later.
Acknowledge that you need new photography and video, and budget appropriately.
“Building on a Solid Foundation” simply won’t cut it.
Limit unnecessary co-worker involvement until it’s time to create content or start proofing. Before then, let’s keep it small, committees always water down good ideas.
Proudly promote the report on your company website, early and often. And not just in the IR section.
When asking your team to proof or review the report, tell them “this is the final chance to make changes”, even when it’s not.
For printed reports, the quality of paper matters, so consider your choices carefully.
